Marketing fiction versus non-fiction is like comparing baseball and basketball. They’re both sports, but the rules of the game are entirely different.
Non-fiction can be much easier to market than fiction because the author is usually considered an expert on the topic area. This makes author branding tremendously easier. If the topic of the book has a timely hook, even better. You can draft a press release that speaks to the timely news hook and offer yourself up as a commentator on the subject. In addition, you can create a blog, Twitter feed and Facebook page where you provide a continual stream of information on your book’s topic, helping you to further build an audience.
But fiction doesn’t quite work this way. Fiction writers are not automatically perceived as experts in a given area. However, they can market themselves as experts on a specific area of fiction. For example, a sci-fi writer can brand himself as an expert on sci-fi. And all fiction writers can market themselves as experts in the craft of storytelling. To capitalize on this opportunity, consider writing articles on writing and submitting them to writers’ publications, such as Writer’s Digest. You can also start a blog where you discuss new releases in your chosen genre or provide insight into how you conceived your book and the process you undertook when writing it. If you have gone the self-publishign route, consider writing an article on the pros and cons of self-publishing. Almost all magazines let you create a little bio for yourself that caps the end of the article, and it is in this bio that you can include information about your fictional novel.
In addition, video teasers and trailers are very strong marketing tools for a fiction writer. Of course non-fiction writers can capitalize on the benefits of video marketing; however, this medium is especially suited for fiction writers because it enables them to convey the tone and mood of their work through images and sound.
There are other strategies you can employ when marketing your fiction or non-fiction works. If you are interested in learning more about these strategies, shoot me an e-mail at firstname.lastname@example.org.